Strategy Smart Mart - 1605 Words

Smartmart Schulich school of business | Making Strategic Decision for SmartMart | A Reflection on Ethics-LX Simulation Exercise | | Binoy Das (211137007) | Winter-2011, Section-F | This document is my personal reflection on the business simulation on ethics-lx, where I had to take three strategic decision choices for specialty grocery retailer – SmartMart, with an aim to retain their market leadership position as retail supplier of sustainable food products, while at the same time being true to their mission statement of total stakeholder management. | Contents SmartMart Simulation – The Main Content 3 Reflection on Decision Making 3 Changing Store Format 3 Adopting Bio-Fuel 4 Pursuing Organics 2.0 Standard 5 Conclusion 5 Bibliography 6†¦show more content†¦Becoming a niche player might be cost effective if fuel price goes above $140 a barrel, and it might serve the communities around each store better, but looking at the best case estimate, where oil price might only break that point for a short amount of time at best, this option seems to be more costly, and might erode shareholder value considerably, while not adding that big a benefit to other stakeholders. Plus having local producers supply to individual stores as opposed to procuring in bulk from regional producers might actually drive up overall GHG emissions due to small but frequent trucking. Therefore I decided to recommend maintaining status-quo, especially since all the stakeholders are relatively well served in this model. The risk of eroding market share from competition can be mitigated by extending their core competence – which is relationship management with stakeholders. In the same way they have been able to reduce labor expenses by empowering the employees, doing the same with producers can help them cut production costs. At the same time, staying true to its values would further solidify SmartMart’s brand image, helping them to retain or even grow their loyal customer base. Adopting Bio-Fuel Bio-Fuel is still a controversial topic, and as there areShow MoreRelatedMarketing Plan For The Global Food Industry1497 Words   |  6 Pagesnext 5 to 10 years. 1. My strategy takes into consideration the following under distinctive scenarios while grasping the company’s mission and values as it has gain appreciation. Today industry analysts define the organic food market as the most vigorous and quickly growing part of the global food industry. Therefore, I recommend to expand the store concept to compete with the big-box stores since organic food industry is rapidly developing and even stores like big-Mart are offering organics atRead MoreWal Mart And Its Impact On The United States1503 Words   |  7 Pagesway of saying that Wal-Mart is a multinational company and that its globalisation is only limited by its host’s country. The current increase in globalisation has accelerated due to the rapid growth of multinational companies such as Wal-Mart. Multinational companies operate in more than one country outside of its originating country. 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This is one of the most successful areas that Wal-Mart has accomplished in, having the largest retail base in the country and even through this successfulness there is still more room to develop new ideas to ensure that this continues to stay one of the largest retail stores and also increase the numbers